Making Money Online: Offer Selection…
Who wants to make money online? Everyone and their grandma does.
But the biggest question is how to do it?
Start thinking like a business man/woman and really treat this like a business.
First thing first, find a hungry market that has a need that isn’t being served or is being served poorly.
Then, find a way to fill that need. The best place to start is examining your own interests. Because chances are that whatever your interests are, there is a market for that as well.
Now hold up! You’re probably thinking what a headache it is to create a product of some sort.
But, the beauty is that you can find OTHER people’s product/service and offer that, then you make a nice commission off of it.
Affiliate Marketing 101
That is why I talk about affiliate marketing in the free eBook that you got from me.
Its just faster and easier to make money doing this than worrying about creating your own product. More on this in a little bit.
Back to serving markets…
Once you find a market with an unfulfilled need, now you have to find the appropriate offer. I’ve suggested many great affiliate networks in my eBook where there are offers for practically everything!
Let me let you in on a little secret and example of a great offer that converts well…
Remember Bring The Fresh?
This is an example of an excellent product that also converts very well. The sales letter is phenomenal. Heck, it got me to buy it way back when.
NOTE: Now this is important to keep in mind. I would strongly suggest only promoting products that you believe in.
Besides morals and ethics, its also tactically a bad move to promote crap products.
Why? Because credibility is deadly important. If you lose your credibility, you lose your audience’s trust, and of course that means they buy less of your stuff!
Now there are marketers that get away with this, but it is a dumb move. They have to work 100x harder to keep getting fresh traffic/leads to get sales.
Let me ask you, do you want to work 100x harder? Right, didn’t think so!
So back to offer selection…
Let’s say you find a good offer that you feel offers really good value to your target audience. How do you know if it will convert?
If I send 200 people to an offer that doesn’t convert, that’s a damn waste of money and effort!
Landing page conversions 101
Make sure that it has a really good headline. Again, if you check out Bring The Fresh. It has a cool headline that’s different than most others.
“I went from zero to $12.3 million dollars online… then I screwed up BIG TIME.”
Most people serving this market don’t talk about how they screwed up! They always talk about how super successful they are.
So a catchy headline is important.
Next up is a good video.
Now a good video doesn’t mean a fancy video. It just needs to be convincing.
Again, Bring The Fresh has a great sales video. Its simple, but it works.
Now let’s look at other factors.
Proof and testimonials.
Most importantly, the offer needs to show good proof and testimonials that the claims in the video/headline is true and can actually work!
In Bring The Fresh, they have income proof. They have pictures of nice cars. They have pictures of mansions, its all real.
But lets say you have a health related offer like a product that helps you lose weight.
Then there should be proof videos/pictures of you or someone who was really fat or out of shape and managed to get ripped, burn fat, and lose tons of weight. Before and after picture.
Once you can see proof, there needs to be good/powerful testimonials. Testimonials make a HUGE difference in sales.
These are the words/pictures/videos from actual customers who’ve used the product and achieved success with it.
Again, Bring The Fresh does this well.
The last thing, a solid 100% money back guarantee
The biggest concern for people who make any purchase is the risk of losing money and wasting their money.
That is why the guarantee is so powerful. It really helps dissolve this fear, since it takes all the risk away.
Again, Bring The Fresh, does this well. And any product that is good will have a rock solid guarantee.
Now let’s recap today
Find a good offer that provides real value and a solution to a problem.
And make sure the offer can convert well.
- It should have good headlines
- Good sales video
- Good proof of results
- GREAT testimonials
- Solid money-back guarantee
In the next post or e-mail in this training series, you will learn how to build a proper platform to promote your offers, such as creating a blog very much like the one you are on right now.
- We’ll look at how to create your promotional articles/posts/e-mails
- We’ll look at some technical things to put into place to maximize conversions
- And we’ll look at how to pick good domain names and web hosting plans
Stay tuned folks!Making Money Online: Offer Selection...,