Pete Williams is the real deal. He runs real-world businesses that generate millions and puts to work the strategies he teaches. After years of the drudge of common internet marketing strategies, he’s busting out of the mold to find real results. He’s cleaning up the world of internet marketing in a new way.

He agreed to write this piece for me to share with all of you. I hope you find it as valuable as I do.

As a business owner, it’s difficult to take a step back and really look at how your business is functioning. It can be even more difficult to change your role in it. I’ve learned over the years that to truly be successful, you have to delegate out the little stuff so you can focus on the overall vision. This is the idea of core vs. mechanics. Mechanics are those everyday operational tasks like bookkeeping, invoices, and basic customer service. The core of your business is marketing, product development, and networking.

The Mechanics of Your Business

Let’s take a look at exactly what the mechanics of your business is. To do that, you need to separate your core business from your mechanics business. Let’s look at businesses that utilize tools, for example baker, plumber, graphic designer, etc. In this case, you have a core skill set and love what you do. As a business owner, it’s also important to love and understand marketing, PR and other business essentials. If all you want to do is bake cakes, you need to bring someone in to deal with those business essentials to help you become and stay successful.

Mechanics are items that are repeatable. Things you can write a system to. Let’s expand on the bakery business. While you have a level of creativity, there are systems you’ve developed. These include shopping for ingredients, inventory the items left at closing time, cleaning the shop, closing up at the end of the day, even your everyday recipes have a system another employee can help you with.

Let’s look at some of the other tasks that may be eating up your time. How long do you spend at your desk in the mornings answering email, posting to your Facebook page, updating other social media and looking for forums to post in? A lot! These are all things that can be delegated and then finalized by you.

The Core of Your Business

The core of your business is the tasks that you need to be doing in order for your brand to expand. These tasks include marketing concepts, product development, direct interaction with the client, branding and more. Most of the core business happens in the ‘before’ unit. This is where the marketing, quotes, and sales take place. Think of everything that happens before the actual delivery of the product and these are your core tasks.

The During & After Units

The ‘during’ unit is the actual production of the product. This can be a core, mechanic or something in between. It really depends on how hands-on your products need to be. Let’s go back to the bakery. You are the creator and decorator, so the product really comes from you. But, maybe you can delegate the mechanics of the cake creation. You can hand a recipe to an employee to bake the cake.

The ‘after’ unit is the actual delivery of the product, the payment process and follows up with a client. This is mechanics. Hire a driver; send a completed invoice and a customer survey card.

The Numbers From Afar

You need to be engaged with the finances of your company, but you don’t need to hover over the numbers. The importance of a bookkeeper is high to take much of the mechanics off your desk. They take on the task of handling invoices, collecting payments, executing payroll and organizing your expenses.

All you need are reports at the end of your day showing sales, invoices paid, expenses and where to write the checks. This will save a ton of time that can be better used in the core areas of your business.

Geo-Arbitrage & Your Business

The word outsourcing has almost become a cliché with the surge of internet marketing. Cliché as it sounds, it works. Outsourcing can help you remove the mechanical tasks from your desk, provide jobs, and save you money. Outsourcing isn’t just for online businesses, big brands and storefronts alike can benefit from bringing on external employees to help with the mechanics of your company.

Let’s take a moment to look at geo-arbitrage. This is where you are able to outsource those extremely mechanical tasks. You can provide a good job to people out of the country at a strong wage and, because of the exchange rate, are able to do it at a low-cost to your business. This can be done with low skill jobs and a strong mechanical system. This is where order processing and email filtering comes in. When your company gets an email from a client it can be read over by an outsource employee, they assess if they can answer the question (through FAQ’s and other training you’ve provided them) or if it needs to be forwarded to your office for a more personal and in-depth answer.

Outsourcing may also bring about the idea that a stranger is handling your business affairs. What if they don’t represent your company the way you want? What if it isn’t done right? The answer is: you are only assigning out the mechanics of your business; the tasks you have systems in place for. The book Getting Things Done is a great example of how you can push aside the little tasks to focus on making forward movements in your business.

Further Breakdown of Mechanics

Let’s take forum posting as an example on how to break down your mechanics into even smaller fragments. Regardless of the business you’re in, it’s important to utilize online marketing platforms to get your name out there. An active involvement in industry forums is a great way to build your market leadership, generate interest in your business and make valuable connections with other business owners. You may feel you need to do all the posting, but that can eat up precious time you could be using to build your core business.

Outsourcing forum posting moves that mechanical task off your desk while still meeting the need. There are numerous steps to forum posting. Before you can even think about posting you have to research the forums that best fit your industry, products and services. Then you need to scan through and find the posts that you want to comment on. Lastly, you have to think about and clearly define the comment you want to share. Is it important for you to be involved in that process? Absolutely! You want to represent your brand in the best way possible, but consider outsourcing all the research involved. If you were presented with a list by your virtual assistant (VA) at the end of the day of the top 5 relevant forum posts questions, it would cut your forum posting time down massively. You can even take it a step further. Visit those 5 threads, record an audio response, and then get your VA to do the transcription, cleaning up and posting.

Consider your accounting team. Are they spending time inputting invoices when they could be creating a more efficient system or giving personal attention to clients? The idea of delegation goes all the way down the tree. Ask your management team to take a look at their departments. Do they feel bogged down with mechanical tasks that can free them up to work more efficiently? This is an opportunity for you to improve your business.

The key takeaway is to step back from your business responsibilities and take a look at the core business and the mechanics. Are you spending too much time on the mechanics? If so, you’re neglecting the core. Outsourcing is merely a form of extreme delegating. Apply the same idea of clearing your plate to that of your key departments.

I’ll also preview a few videos so you also get to see his teaching style and even peak at some website case studies. Sound cool?

Incoming search terms:

• honest reviews omg machines

The main product creator, Kelly Felix, was also behind The Rich Jerk. Read more about it here: http://kellyfelix.com/prelude-to-a-rich-jerk/

I admired The Rich Jerk, more so for its marketing than the actual product. So much so that I was really curious about Bring The Fresh – his latest creation.

So I hate buzz and hype, I decided to buy Bring The Fresh to see what it was all about and answer these questions:

What method would he be pedaling now?

Would it actually make me money?

Its been a few years since I bought it way back then, so today I tell you what my experience was with Bring The Fresh and take you behind the scenes.

Bring The Fresh Video Review

What the training course is is essentially doing very thorough keyword research and then creating simple websites around your target keywords and ranking the websites high on Google.

The traffic you get from people searching for your target search terms then visit your site where you make money when they buy an affiliate program through your links and banners.

In simple words, its affiliate marketing through SEO and only SEO.

So that’s your warning right there, if SEO isn’t your cup of tea, you’re definitely not going to like the course.

The guy in question is Amish Shah and he goes through the entire process of how he made this work.

Here’s a link to the mind map here. It outlines everything said in the video.

Hope you enjoy, cheers!

-Brian

Hey,

Here’s the scoop:

Greg Morrison, the guy I call the “One Man Gang” went from making $0 in June of 2011 to hauling in over $1.4 MILLION since then. (All with FREE TRAFFIC and without some big business!)

Check it out right here

Now he’s revealed his “Rags to Riches” recipe.

Greg makes what he calls “OMG Machines” little free traffic powered website that are like self funding ATM Machines.

Here’s the scoop:

They LIED to you. I know because they LIED to me too… The gurus said there was NO WAY to do what Greg Morrison, the “One Man Gang” (OMG) has done!

Greg went from making $0 in June of 2011 to BANKING over $1.4 Million since then!

And he did it starting with:

>>No list.
>>No tech skills.
>>No paid traffic.
>>No Facebook.
>>No expensive software.
>>No employees.
>>No tricks!

Have a look for yourself here.

All of the things the gurus say that you’re “dead in the water” without, Greg has done!

Greg creates what he calls OMG Machines – websites based all on free traffic that are like self-funding ATM Machines!

This is a huge deal and can help you right now.

Talk Soon,

Brian Yang

P.S. This is the EXACT step-by-step recipe that Greg used to go from living in a dangerous, gang infested area, making $0 online…

…To BANKING over $1.4 MILLION in the last year!

www.OMGMachines.com

Take a look inside “Ultimate Lead Generation Machine”. This video will give you exclusive access to a teaching clip featuring the “Kennedy Grads”. The group of all-stars returns to tell you how this product has revolutionized their businesses and increased their success exponentially. Lead generation has never been so easy! “Inside the Machine” is guaranteed to be packed with information you will want to pass on to members of your marketing list.

Video is up! Click here to watch it.

Video #2: Dan Kennedy’s “Leading the Pack for Lead Generation”; Release Date: Thursday, 9/27

Want to gain access to free help for your internet marketing business? “Leading the Pack for Lead Generation” includes Dan Kennedy’s all-star team of marketing experts. You will gain exclusive information from #1 rated Conversion and Site Traffic expert Brittany Lynch; Strategic Profits CEO Rich Schefren; Social Media Guru Don Crowther and Product Launch Formula creator Jeff Walker. This panel of experts will teach you the strategies that turn every marketer into a winner.

Video #3: Dan Kennedy: “Owning Your Leadflow”; Release Date: Sunday, 10/7

In “Owning Your Leadflow” Dan shows you how to start making money fast without needing other people as a boost. He unmasks how Spider-Man and Mickey Mouse related to the art of leadflow while providing powerful information that will change your efforts for the better. Got questions about “Ultimate Lead Generation Machine”? Dan’s got answers. This video also covers all of the unique tools you will have with this program to help take your success to new heights.

Video #4: Dan Kennedy: “A Blueprint for the Million Dollar Machine”; Release Date: Monday, 10/1

Are you ready to take the first step with Ultimate Lead Generation Machine? Dan Kennedy shows off the key principles of this system in “A Blueprint for the Million Dollar Machine”. You will learn exactly what makes this tool unique before you plug into this revolutionary system. By the end this video you will not only have valuable information to help you grasp the basics of this tool, but you will be on the right path to driving customers to you – with their wallets open.

Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.

Then… the aftermath ensued…

I have 1 site that’s a very thin EMD site that is untouched. And I had another site with much better content (non-EMD) that has been absolutely killed by the recent update.

The hate/love relationship with Google continues…

Let’s see what’s been happening in forums.

Hey,

I just wanted to jump in and tell you guys that I have lost all my sites from Google (~10)… Even the ones that didn’t rank, fell from 30pos to nowhere… Even the ones that I wanted to build as an authority (had already 20 pages and I wrote more everyday) are gone now. I just don’t know what to do anymore, so many bad thoughts on my head. I just can’t believe my sites took hit. All my micro sites had at least 10 articles/pages, but the ones that have 3-4 articles are still ranking…

Guess it’s time to say goodbye to google and focus more on ppc and product creation. However, it was a nice run.. I even bought at private network, but I guess I will just rent for links and noting else..

Sour taste… the madness continues…

0.6% my ass. Google always downplays the actual numbers.

I got hit hard. Most of my websites that were on the front page for years, survived all the lame updates and are now gone.

This is exactly why I don’t give a shit about Google and target Bing. Google is going to self-destruct.

But even NON-EMDs got hit too? Even legitimate sites?

So last night’s algo killed my top site stone dead.

Thing is my site’s not an EMD or even close to an EMD – and it’s as white hat as it’s possible to get – nothing automated, in fact all natural links. Yep, links from actual people because they like the site.

It’s a giant review site and it’s got over 3000 genuine reviews from genuine people on 50 national UK brands. It’s been on the radio, mentioned in magazines and I was offered a lot of cash from a supermarket to buy it’s ass.

10,000 daily visits to zero

It makes absolutely no sense 

Which makes it seem to me that the algo was absolutely not just about EMDs – or this is a temporary “bringing the rubbish to the surface” algo tweak to give the manual reviewers some spam-fodder.

Anyone else experiencing almighty strangeness?

And more madness…

Yeah all of my sites tanked, some non-EMDs as well.

The only good thing about this crap is that it affected competitors as well, I will make sure to stay updated and do whatever necessary to get ranked higher than before.

I am a bit worried though seeing as almost every single competitor I had that was an emd or close to it is gone. I’m sure Mike/Kelly/Greg/others will soon know how to get back on top, until then I will focus on other things.

Sorry your site tanked Ally, i’m sure it will be back on top soon

I don’t know what to say guys, but this is just more proof why NO ONE should rely 100% on Google. And let’s be honest here, Google doesn’t know shit about good content vs. crappy content. They can only crunch lines of text and code, so don’t give them so much credit.

The storm still continues, the next few days should be interesting, try to sit tight.

Includes:

Dan’s best product to date: You get the entire “Mailbox Millions” training course, which comes with a large comprehensive step-by-step action guide.

Insider secrets on finding the best mailing lists, courtesy of Craig Simpson.

GKIC’s secret ninja sales funnels on exactly how to integrate your online marketing with your offline marketing.

Plus you get GKIC’s intricate funnel maps for the more visually inclined.

And you get access to other internet gurus like the famous Jeff Walker, Rich Schefren, and Ryan Deiss, where they share their top #1 secrets they use to build million dollar lead generation funnels.

AND of course much more.

Expected price? $1,997.

If this stuff is perfect for your business, start saving up! Its launching soon.

You can watch the first free video release here.

Preview of the first video below:

Incoming search terms:

• dan kennedy ninja funnels
• Top Secret Ninja Funnels

Click here: Official interview between Yanik Silver and Cameron

1. Stage 1: Uninformed optimism (Excitement)
   1. Goal: Talking to the press, inspiring employees, building momentum without spending money.
   2. Task: Avoid spending money
      1. Leverage energy to motivate employees and market the business
      2. No business planning, no hiring decisions, no strategic planning, no major decisions that require careful thinking and money.
2. Stage 2: Informed pessimism (Reality sets in, getting nervous and stressed)
   1. Goal: Execute decisions that would require more strategic thinking and money, while avoiding the press and speaking events.
   2. Task: Make calculated decisions in this phase, but don’t let yourself become too pessimistic and stressed.
      1. Buying advertising, budgeting, hiring employees, planning, etc.
      2. Don’t let employees and teammates feel your pessimism
      3. Do things to pump yourself up, even if its a Red Bull or Expresso.
         1. Artificially generate energy and excitement for yourself.
      4. Share your feelings with your close friends, mentors, or confidants to help ease stress and clear mind.
         1. Write down what you’re grateful for, what you’ve accomplished and how you’re feeling.
3. Stage 3: Crisis of meaning (Can’t get motivated and can’t think strategically)
   1. Goal: Must communicate with other mentors and fellow entrepreneurs to know that you are not alone.
   2. Task: Build momentum again
      1. Take 5 minutes at the end of the week to write down what you accomplished.
      2. Do simple things like clean up your work and living environment
      3. Take some time off, relax, exercise, and don’t feel guilty about it.
      4. When finally getting momentum, don’t stop. Keep marketing, making sales, and making deals.