Hey guys,
This is a post that I’ve wanted to make for a good amount of time on my blog, and just never got around to it.
A lot of aspiring marketers that I see tend to never get a good footing because of their lack of “angles” when promoting offers.
Now, I will ...
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Posted on March 2nd, 2012 by
Brian Yang in
CPA,
Media Buying,
PPC
In this post, I want to go into a bit of detail on how to do smaller, direct-to-site media buys, which is something that can typically be cheaper per month than PPC, but can still generate good ROI.
Most of the time when people hear about Media Buying, they think of $100,0...
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Posted on March 2nd, 2012 by
Brian Yang in
Media Buying,
PPC
Larger CPM Media Buy Mud Slinging (Strategy #2)
As I mentioned, our 1st strategy is pretty similar to what you’ve probably seen before. Find a suggested high performer, target those demographics, test it out.
This next strategy is for broader demographic sites, some social ...
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Posted on March 2nd, 2012 by
Brian Yang in
Media Buying
Step 1: Look up competitors via keyword search or direct url search
For charitywater: Tapproject.org, plancanada.ca, water.org, worldvision.org
Step 2: Record all placements, and compare (http://support.microsoft.com/kb/262277 – duplicate filter technique for excel)
Step 3:...
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Tagged As: media buying
