3 Stages of The Emotional Roller Coaster

Click here: Official interview between Yanik Silver and Cameron

1. Stage 1: Uninformed optimism (Excitement)
   1. Goal: Talking to the press, inspiring employees, building momentum without spending money.
   2. Task: Avoid spending money
      1. Leverage energy to motivate employees and market the business
      2. No business planning, no hiring decisions, no strategic planning, no major decisions that require careful thinking and money.
2. Stage 2: Informed pessimism (Reality sets in, getting nervous and stressed)
   1. Goal: Execute decisions that would require more strategic thinking and money, while avoiding the press and speaking events.
   2. Task: Make calculated decisions in this phase, but don’t let yourself become too pessimistic and stressed.
      1. Buying advertising, budgeting, hiring employees, planning, etc.
      2. Don’t let employees and teammates feel your pessimism
      3. Do things to pump yourself up, even if its a Red Bull or Expresso.
         1. Artificially generate energy and excitement for yourself.
      4. Share your feelings with your close friends, mentors, or confidants to help ease stress and clear mind.
         1. Write down what you’re grateful for, what you’ve accomplished and how you’re feeling.
3. Stage 3: Crisis of meaning (Can’t get motivated and can’t think strategically)
   1. Goal: Must communicate with other mentors and fellow entrepreneurs to know that you are not alone.
   2. Task: Build momentum again
      1. Take 5 minutes at the end of the week to write down what you accomplished.
      2. Do simple things like clean up your work and living environment
      3. Take some time off, relax, exercise, and don’t feel guilty about it.
      4. When finally getting momentum, don’t stop. Keep marketing, making sales, and making deals.